WWF Central Visitor Centre and Tsim Sha Tsui '1881' | WWF Earth Hour 2026 Carnival and Carnival Chen Zhuo賢Hong Jiahao once again served as ambassadors for the event, practicing carbon reduction from the details of life

Description

The annual 'Earth Hour 2026', hosted by the World Wide Fund for Nature (WWF) Hong Kong Branch, will be held at 8:30 pm on March 28, 2026. This year, WWF has once again invited Chen Zhuo賢(Ian) and Hong Jiahao to serve as ambassadors for the event, extending last year's green mission. The other day, the two took time out to shoot a new promotional video, drawing inspiration from daily life to remind the public to start practicing environmental protection from the details of life, and to start with 'Earth Hour' to turn off the lights for the earth for an hour and take good care of the earth.

Serving as an ambassador for the event again, Ian frankly shared his deeper feelings: 'When I participated in the light-off ceremony for the first time last year, I was deeply shocked by the sight of the whole city turning off the lights together. As the lights slowly went out, everyone looked up at the night sky, and the silence made me truly feel the power of collective action. This year, I am honored to serve as an ambassador for the event again, and I hope that everyone will not only respond to the ceremony, but also extend the spirit of 'Earth Hour' to their daily lives, starting with the little things in life to protect our natural environment.' Ian took time off from his busy work schedule to visit New Zealand and immerse himself in nature, personally experiencing the pure and vast scenery. He frankly shared: 'The purity and vastness of nature made me cherish the environment even more, reminding me to always maintain respect and self-discipline towards the environment, such as reducing the use of disposable products and turning off unnecessary power sources, starting from the little things.'

As for Hong Jiahao, who is serving as an ambassador for the event for the fourth year, he described this role as an important part of his annual schedule: 'This is my fourth year serving as an ambassador for 'Earth Hour', and I feel very honored. Every year, I realize that this is not just an event, but also a way to connect with the public and promote environmental protection.' Speaking of the light-off ceremony, he expressed: 'Every time I see the sight of the lights going out, I am deeply shocked. The silence left by the tall buildings on both sides of the river going dark is impressive. Although the actions of one city may not be able to change the world immediately, I believe that this collective power can inspire more people to incorporate environmental protection into their daily lives.' As a car enthusiast, Hong Jiahao also shared his environmental practices in life: 'In recent years, I have started to support electric vehicles and developed the habit of turning off the engine when parking and waiting. There are many simple ways to reduce carbon footprint in life, such as paying attention to the use of electrical appliances and choosing reusable products. I think that environmental habits don't have to be too grand; as long as we are willing to persist, the small actions in daily life can also have an impact on the future.'

This year's promotional video draws inspiration from daily life, with Ian and Jiahao personally portraying it. Through scenes that are familiar to city dwellers, the video guides the public to reflect on the relationship between their lives and the environment. The two ambassadors delivered a natural performance, turning daily habits that are easily overlooked into moments of reflection, conveying the message that reducing carbon footprint can start with a single thought or action, turning environmental protection from a slogan into a practical lifestyle. As the scene transitions from the lights of thousands of homes to the stars in the night sky, it symbolizes that when the city is willing to pause for an hour for the earth, it can rediscover the purity and potential of nature. It also calls on the public to join Ian and Jiahao in participating in 'Earth Hour' at 8:30 pm on March 28, turning off the lights to protect the future and letting the change begin at this moment.

On the day of the shoot, the two joined forces once again, with great chemistry. They often improvised lines and actions and reminded each other to pay attention to environmental details in their daily lives. The atmosphere on set was relaxed and pleasant, with the staff joking that the two had developed a natural rhythm, understanding each other's thoughts with just a glance, showcasing the trust and chemistry of their second collaboration.

'Earth Hour' is not just a symbolic 60-minute lights-out action, but also the starting point for a long-term sustainable lifestyle. This year, in addition to the lights-out ceremony, WWF has prepared a series of activities to help the public gain a deeper understanding of local ecology and practice sustainable living, reconnecting with nature and fully embracing 'Earth Hour'. The 'Earth Hour' exhibition, titled 'Ecological Terminus', will be held at the WWF Central Visitor Centre on March 14-15, 2026, featuring exhibitions, lectures, and interactive experiences to help the public understand the current situation and challenges faced by Hong Kong's biodiversity and discover concrete ways to contribute to a sustainable future. From March 14, 2026, to September 13, 2026, WWF will also partner with Dialogue in the Dark Foundation to launch a new sensory experience called 'Connecting with Darkness for an Hour'. Ian and Jiahao will serve as voice navigators, guiding participants into a world of complete darkness to gain a new perspective on local ecology and examine the details of daily life. It is hoped that every participant will return to their daily lives with new insights and use their small but continuous power to drive positive change for the earth, creating a more sustainable and nature-friendly future.

The annual highlight, the 'Earth Hour Carnival', will be held on March 28, 2026, at '1881' in Tsim Sha Tsui. It will kick off in the afternoon before the lights-out ceremony, featuring music, exhibitions, and a sustainable market, connecting the community with conservation concepts through diverse elements, and welcoming the lights-out moment at 8:30 pm with the public, practicing sustainable living, and speaking up for the earth.

Earth Hour Exhibition: Ecological Terminus

Date: March 14-15, 2026

Venue: WWF Central Visitor Centre

This exhibition will bring to life the fascinating content of the 'State of Hong Kong's Biodiversity 2025' report, inviting the public to explore Hong Kong's surprisingly rich species and the immense pressure faced by local ecosystems.

• Expert Lecture: Local conservation experts will decipher the threats faced by wild animals in Hong Kong, including habitat loss and other issues.

• Creative Connections: Through art workshops and educational activities, participants will appreciate the beauty of Hong Kong's natural environment through creativity.

• Interactive Exploration: Participants will discover concrete ways to contribute to a sustainable future by engaging in educational booths with different themes.

• Additional Activity: Join the 'Ink Art x Conservation' workshop to depict Hong Kong's endangered wild animals with freehand brushwork.

Earth Hour Carnival

Date: March 28, 2026

Venue: '1881', Tsim Sha Tsui

Event Details:

• Ecological Diversity Exhibition 'Ecological Terminus' will be presented on-site.

• Sustainable Market: Browse eco-friendly booths and learn practical tips for reducing environmental footprint in daily life.

• Main Stage Performances: Enjoy eco-music performances by children and the captivating show by the band 'Good Night Lily'